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Microsoft & Salesforce Expand Partnership To Accelerate Customer Success

Microsoft and Salesforce have announced plans to expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity.

Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce will also build a new integration that connects Salesforce’s Sales Cloud and Service Cloud with Microsoft Teams.

Marc Benioff and Keith Block, co-CEOs, Salesforce said  “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.”

Salesforce names Microsoft Azure as its public cloud provider for marketing cloud

With Salesforce Marketing Cloud, marketers are empowered to know their customers, personalize marketing with Einstein, engage with them across any channel, and analyze the impact to improve campaign performance. Bringing its Marketing Cloud workload to Azure, Salesforce joins the over 95% of Fortune 500 companies benefitting from an Azure infrastructure offering the most global regions of any cloud provider.

Through this partnership, Salesforce will move its Marketing Cloud to Azure unlocking new growth opportunities for customers. By moving to Azure, Salesforce will be able to optimize Marketing Cloud’s performance as customer demand scales. This will reduce customer onboarding times and enable customers to expand globally more quickly with Azure’s global footprint and help address local data security, privacy and compliance requirements.

Salesforce and Microsoft Teams integration will boost productivity

As part of this agreement, Salesforce will build a new integration that give sales and service users the ability to search, view, and share Salesforce records directly within Teams. The new Teams integration for Salesforce Sales and Service Clouds will be made available in late 2020.

Building on a commitment to customer success

These new integrations will build on existing solutions that enable mutual customers to be more productive, including the hundreds of thousands of monthly active users using Salesforce’s Microsoft Outlook integration to create, communicate and collaborate.

Satya Nadella, CEO, Microsoft said “By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft Cloud to better serve customers.”

(Image Courtesy: www.rcrwireless.com)

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