Bajaj Electricals is one of India’s leading brands. Rajnish Sinha, its CIO and CDO, in an interaction with Muqbil Ahmar, Executive Editor, dynamicCIO, talks about the digital transformation journey at the company. He elaborates on how digital initiatives are focused on enhancing customer experience both in the B2B and B2C spaces. Digital is being leveraged to boost consumer engagement across various channels and to great effect.
The company’s one-of-its-kind Digital Center forms the pivot of the digital initiatives. Aided by social media listening coupled with analytics, the initiative is helping the company redefine it business strategies.