No data is yet available to gauge how much the COVID-19 crisis is inducing digital transformation, but some early numbers suggest that digital transformation is certainly top of mind as business priorities. The pandemic has changed the consumer’s mindset and is forcing businesses to accelerate the shift to digital and direct-to-consumer (DTC) models. Consumer habits and behaviours will go back to the pre-pandemic days sooner or later but as of now there is a surge in consumer digital behaviour and its here to stay for a long time.

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