Kent RO on Digital Driving Customer Experience and Operational Efficiencies

Kent RO Systems is one of India’s leading water purifier companies. Saurabh Gupta, the company’s CIO, in an interaction with Shipra Malhotra, Executive Editor, dynamicCIO, talks about how digital is enabling the company to become more customer centric through consistent experience across different platforms. He also throws light on using analytics to better understand the market trends.