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Covid-19 Pandemic Viewed by Millennials & Gen Zs as an Opportunity to Reset & Take Action: Deloitte Survey

In the face of unprecedented health and economic disruption caused by the COVID-19 pandemic, millennials and Gen Zs express resolve and a vision to build a better future, a new Deloitte survey finds. The 2020 Deloitte Global Millennial Survey, now in its ninth year, reveals that both generations remain resilient in the face of adversity and are determined to drive positive change in their communities and around the world.

This year’s survey consists of two parts: a “primary” survey of 18,426 millennials and Gen Zs across 43 countries conducted between November 2019 and early January 2020, and a “pulse” survey of 9,102 individuals over 13 countries taken between April and May of 2020 in the midst of the worldwide pandemic. Many questions from the first study were repeated to gauge the effect of the pandemic on opinions.

“The COVID-19 pandemic has radically shifted our way of life—how we work, socialize, shop, and more—and young generations were especially impacted,” says Michele Parmelee, Deloitte Global Chief People and Purpose Officer. “However, despite uncertain and discouraging conditions, millennials and Gen Zs express impressive resiliency and a resolve to improve the world. As we rebuild our economies and society, young people will be critical in shaping the world that emerges.”

 

Key Findings:

Many respondents indicate feeling stressed most of the time, citing family welfare, long-term financial futures, and job prospects as primary causes.

The environment remains a top concern as some fear climate change damage is irreversible, but environmental changes during pandemic give some optimism.

While views of business continue to decline, millennials and Gen Z will actively support companies that make positive impacts to society.

 

  • The report highlights how the consequences of the pandemic have drastically affected the careers of young workers. 30% of Gen Zs and nearly a quarter of younger millennials (25-30 years old) said they had either lost their jobs or been placed on temporary, unpaid leave. Only a third of millennials and 38% of Gen Zs taking the pulse survey said their employment and income status had been unaffected.
  • Even in the midst of crisis, millennials and Gen Zs are recommitting to improving society, pushing for a world in which businesses and governments mirror their own commitments.
  • Prior to the pandemic, 52% of Gen Zs and 50% of millennials in the 13 countries that were surveyed twice said they were stressed all or most of the time. Respondents cited family welfare, long-term finances, and job prospects as primary sources of stress. Interestingly, stress levels fell eight points for both generations in the second survey, possibly indicating that the slowdown of life in lockdown may have reduced stress levels.
  • Despite the slight declines seen in the pulse survey, stress and mental wellness remain critical issues for young generations and these issues are manifested in work settings.
  • Encouragingly, flexible working arrangements—which were widely implemented as a result of the pandemic—may present one solution. 69% of millennials and 64% of Gen Zs agreed having the option to work from home in the future would relieve stress.
  • In the primary survey, more millennials (50%) believed their financial situations will worsen or stagnate in the next year than improve (42%). When analyzing results from only the 13 countries included in the pulse survey, 61% of millennial respondents conveyed the same lack of optimism during the pandemic, a 7%-point jump from the primary survey.

Still, there is some short-term optimism as more than half of millennials in the pulse survey, and nearly half of Gen Zs, say they have savings of roughly three months of income, which may help them as the financial ramifications of the pandemic come to bear.

Determination to improve the world—and expecting others to follow suit

Younger generations take the issue of social purpose as a personal calling. In the pulse survey, respondents indicated they were taking “socially conscious” actions to benefit the planet and society. The COVID-19 crisis may have reinforced these inclinations, as nearly three-fourths said the pandemic has made them more sympathetic to the needs of others, and that they will take action to positively impact their communities.

Millennials and Gen Zs’ focus on doing good is reflected in their purchasing habits as well. About 60% said they plan to buy more products and services from large businesses that have taken care of their workforces and positively impacted society during the pandemic. Around three-quarters will make an extra effort to buy products and services from smaller, local businesses.

Once again, climate change emerged as a critical issue for millennials and Gen Zs both before and during the COVID-19 crisis. 40% respondant expressed optimism that future efforts to protect the environment will succeed. However, four months later in the 13 pulse survey countries, the percentage of millennials believing we’ve reached the point of no return dropped by eight points, perhaps suggesting that the environmental impact of reduced activity during the pandemic has given hope that there’s still time to act.

A vast majority (80%) also think governments and businesses need to make greater efforts to protect the environment, yet they are concerned that the economic impact of the pandemic might make this less of a priority.

View of business overall continues to decline despite increase in employer loyalty

The view of business in general around the world continues to wane. In the primary survey, 51% of millennials said business is a force for good, down from 76% three years ago and 55% in 2019. In the pulse survey, these numbers continued to decline to 41% for millennials and 43% for Gen Zs (Gen Zs reported 52% favorability in the primary survey).

However—whether employers are finally starting to better meet workers’ needs, or millennials were feeling the need to find stability even before the pandemic—for the first time since asking the question four years ago, more millennials in the primary survey said they want to stay with their employers for five or more years than leave within two years. Those who would leave in two years or less dropped from 49% to 31%, while those who’d prefer to stay long-term jumped from 28% to 35%. Gen Zs remain more interested in moving, but only half said they’d like to change jobs within two years, down from 61% last year.

Respondents were also largely receptive to how employers were navigating the COVID-19 crisis—two-thirds said they were pleased with the speed and manner by which employers acted. Around 60% believe these actions have made them want to stay with their employers for the long term.

“These results suggest companies must do more to demonstrate how they are positively impacting employees and society. Job loyalty rises as businesses address employee needs, from diversity and inclusion to sustainability to reskilling,” adds Parmelee. “For businesses, the message is clear—young people believe in companies with a purpose-driven strategy. These are the companies that will lead in the post-pandemic future.”

(Image Courtesy: www.midlifesinglemommy.com)

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