From improving customer experience, to enhancing business processes, and adding flexibility to an enterprise IT architecture, cloud technology enables it all. And if the market reports are anything to go by, then it is evident that organisations are adopting cloud services in various flavours – IaaS, Paas, & SaaS. Recent Gartner study shows that Infrastructure as a Service (IaaS) over public cloud will have the fastest growth rate. The revenue growth of such services in India alone is very impressive – IaaS is at 46 percent, SaaS is at 34 percent and PaaS at nearly 50 percent.
In fact, organisations are fast looking for solutions on cloud which enable them to focus on their core business while flexible cloud solutions keep their infrastructure and applications running at optimal. According to Sid Nag, research director at Gartner, this growth will be because companies are holding back on investing in building data centres, and consolidating their data centre requirements. Similarly, Software as a Service will have the highest demand from organisations because they are realising the cost effectiveness of such a setup and also the flexibility it offers in running workloads compared to having on-premise set up.
Oracle on cloud
Oracle is taking advantage of this market sentiment and is focussing heavily on Oracle Cloud services. The company today offers a complete portfolio of IaaS, PaaS, and SaaS to its customers to improve their business processes, and end-customer experience. Talking about Oracle Cloud and why organisations are adopting the solutions Thomas Kurien, president, product development, Oracle said, “Oracle Cloud is redefining how organizations modernize, innovate and compete. Regardless of where organizations want to start their cloud journeys, Oracle delivers complete and integrated cloud services that deliver faster innovation and business transformation. The momentum and adoption we have seen over the past few quarters is a testament to the value Oracle Cloud provides.”
Cloud for better customer experience
In fact, the major reason the organisations are moving to cloud-based services because it offers them a chance to improve customer experience – which is what makes or breaks a business in today’s competitive digital scenario.
Adidas India has used Oracle Cloud Infrastructure to improve its billing process and improve the checkout experience for its customers. Adidas has taken all its franchise POS systems to the Oracle Cloud’s IaaS to improve the billing process for the in-store customers. According to Vishal Kapil, director-IT, Adidas India, the company wanted to bring a seamless customer experience to all its touchpoints – online and offline. “We wanted to do this through a stable cloud infrastructure, especially at our franchise point of sales solution. We decided on Oracle as the best option. Our store staff is now able to focus more on the delivery experience instead of spending more time to manage the billing process,” he added. Adidas has been able to achieve three times more performance improvement with almost zero downtime.
“A robust cloud infrastructure is now a business imperative for the retail industry, as it helps businesses respond quickly to change. It also significantly cuts the deployment time for new products and services. We are delighted to see how our technology is helping Adidas improve their customer experience journey,” said Sheela Nambiar, senior director – Oracle Digital, Oracle India.
Similarly, Oracle is also working with KPIT to deliver on the digital transformation project of global logistics and shipping conglomerate Transworld Group. Under this project, the Oracle along with KPIT will be deploying its cloud-based technology platform to improve operational efficiency across Transworld’s shipping and logistics businesses. With the systems in place, the logistics major will be able improve employee efficiencies and deliver better customer experience.