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ALTBalaji Partners Microsoft & Eko India To Pilot a Cloud Coordinated Content Distribution Network

ALTBalaji has announced a benefitting alliance with Microsoft and Indian fintech company, Eko India Financial Services to allow the digital SVOD platform’s subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data.

BlendNet technology enables videos to be disseminated through a combination of cloud-enabled metadata systems. The file is then transferred onto the recipient’s mobile using peer-to-peer local Wi-Fi, after asking for the necessary permissions from the users. While the creation of this cloud plane might need a data network, the transfer of data will happen over local WiFi.

Subscribers will be able to browse through all the content available within the app and get those files offline.

Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “These technologies enable a large portion of the Indian population to bridge the digital divide and are enabling audiences from India’s heartland to access and participate in the digital revolution”.

Meetul Patel, COO, Microsoft India, said, “Technological innovation is a great enabler towards a more digitally connected nation. Microsoft’s BlendNet is a great example of advanced technologies being used to make information and content accessible to all. It leverages the power of the cloud and intelligent edge networks to address gaps in connectivity and reduces the costs of content distribution. We are excited about this partnership which will help many more in India access and experience the benefits of digital content.”

Abhinav Sinha, Co-founder and COO, Eko India Financial Servicessaid: “Eko is pleased to partner with Microsoft and ALTBalaji on this breakthrough project. It is always our endeavour to enhance brand, customer relationship via access to our platform and our vast network of merchants. This new technology by Microsoft, offered via ALTBalaji, enabled at our merchant outlets, would provide customers quick and direct access to content without consuming data.

We believe this win-win partnership will be a welcome service to our business partners and customers. At Eko, we are committed to taking digital products to the masses and help everyone benefit from the digital economy.”

(Image Courtesy: www.uurnik.com)

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