Accenture has released its recent study based on top technology trends that will shape up successful business over the next three years. The study titled “Accenture Technology Vision 2019” focuses on an organisation’s ability to master new technologies that can deliver personalised realities and experiences for customers, employees and business partners “Post Digital”.
Digital technologies enable companies to understand their customers with a new depth of granularity; give them more channels with which to reach those consumers; and enable them to expand ecosystems with new potential partners. But digital is no longer a differentiating advantage it’s now the price of admission.
Accenture surveyed 6,600 business and IT executives worldwide out of which 79% believe that digital technologies specifically social, mobile, analytics and cloud have moved beyond adoption silos to become part of the core technology foundation for their organization.
The Technology Vision identifies 5 emerging technology trends that companies must address if they are to succeed in today’s rapidly evolving landscape:
DARQ Power: Understanding the DNA of DARQ. The technologies of distributed ledgers, artificial intelligence, extended reality and quantum computing (DARQ) are catalysts for change, offering extraordinary new capabilities and enabling businesses to reimagine entire industries. When asked to rank which of these will have the greatest impact on their organization over the next three years, 41% of executives ranked AI number one more than twice the number of any other DARQ technology.
Get to Know Me: Unlock unique consumers and unique opportunities. Technology-driven interactions are creating an expanding technology identity for every consumer. This living foundation of knowledge will be key to understanding the next generation of consumers and for delivering rich, individualized, experience-based relationships. 83% said that digital demographics give their organizations a new way to identify market opportunities for unmet customer needs.
Human Worker: Change your workplace or hinder your workforce. As workforces become “human” with each individual worker empowered by their skillsets and knowledge plus a new, growing set of capabilities made possible through technology companies must support a new way of working in the post-digital age. 71% of executives believe that their employees are more digitally mature than their organization, resulting in a workforce “waiting” for the organization to catch up.
Secure Us to Secure Me: Enterprises are not victims, they’re vectors. While ecosystem-driven business depends on interconnectedness, those connections increase companies’ exposures to risks. Leading businesses recognize that security must play a key role in their efforts as they collaborate with entire ecosystems to deliver best-in-class products, services and experiences. Only 29% of executives said they know their ecosystem partners are working diligently to be compliant and resilient with regard to security.
MyMarkets: Meet consumers at the speed of now. Technology is creating a world of intensely customized and on-demand experiences, and companies must reinvent their organizations to find and capture those opportunities. That means viewing each opportunity as if it’s an individual market a momentary market.85% said that the integration of customization and real-time delivery is the next big wave of competitive advantage.
The report notes that companies still completing their digital transformations are looking for a specific edge, whether it’s innovative service, higher efficiency or more personalization. But post-digital companies are out to surpass the competition by combining these forces to change the way the market itself works.
“A post-digital world doesn’t mean that digital is over,” said Paul Daugherty, Accenture’s chief technology & innovation officer. “On the contrary we’re posing a new question: As all organizations develop their digital competency, what will set YOU apart? In this era, simply doing digital isn’t enough. Our Technology Vision highlights the ways in which organizations must use powerful new technologies to innovate in their business models and personalize experiences for their customers. At the same time, leaders must recognize that human values, such as trust and responsibility, are not just buzzwords but critical enablers of their success.”
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