Articles under the topic Web2.0
Any business or IT-led program survives on initiatives aimed at consumers. With increased importance of social media, it is vital for organizations to have strategies to analyze social media content. Comments on the social sites are extremely important as the views are uncontrolled, and if analyzed properly, can help the business. Tata Motors is doing some key experiments in social media analytics area.
The human behind the keyboard is just as important if not more important than the keyboard and CPU they wield. In reality cyberspace is in fact what is between our ears and the internet is a medium with which we fabricate a social contract to communicate with each other, transfer data with, and potentially wage war. By understanding the tool user and their motivations you can understand the tool.
Social networking websites have become the cornerstone of the Internet and have given enterprises the opportunity to harness the power of social media. Concerns around security, employee awareness and productivity exist, but there are ways to address them. Senior leaders need to identify the functions, touch points and goals of social-media activities. They need to craft approaches to measure its impact and manage risks.
Apple created a revolution with its app store and consumers fell in love with it. Other players like Amazon, Google and Microsoft soon rushed with similar offerings for their customers. With the consumerization of IT, will enterprise application developers take a cue from their counterparts on the consumer side to create an app store at the workplace?
What is Big Data? Who needs Big Data ? Where does it fit into the maturity curve of an enterprise using BI or Analytics ? How do you partner with business who is still swamped by reports or dashboards at best? Actionable insights? When does a data warehouse become inadequate and Big Data become necessary? Are CIOs getting tangled by this elephant?
Vinton G. Cerf, widely known as one of the founding fathers of the Internet, has no doubt in his mind that in the Indian population there is activity and intelligence. He finds that some of the most successful businessmen in the US are from India and believes that once the infrastructure is in place, India will see a potential for huge innovation.
The Marketing Technology Office (MTO) is a great idea, if executed correctly. This type of office will allow the marketing team to focus on technology while allowing the IT team to focus on operating said technology. An MTO that steps out in front and leads while working hand-in-hand with IT will be amazing. The MTO that tries to lead without IT will be a waste of money and time.
The partnership between IT and Marketing has to be a strong one. The marketing team must drive requirements and vision. The IT group must drive the technological integration, security and operations. The Marketing Technology office, however, is a fad unless both IT and Marketing groups can start with a proper plan and teamwork. Then you've got a chance at making marketing technology office a long-term part of the organization.
Social media entrepreneurs are butting into every aspect of life. Like it or not. Tweets from the street, while at home or from the toilet, all have found their way into apps leveraging the context from the internet of things to bring to us some extremely unique, radical and totally wacky apps and connected devices. Sharing your data on the internet just went a bit beyond the wild and wacky.
Financial institutions, especially banks, are realizing that social media can be a great communication channel to promote new schemes, listen to customers and collect feedback. Apart from using social media platform to promote and sell their products; communicate and connect with customers; the competition from non-financial institutions is also driving banks to get their social act in place.