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New Era of Enterprise Mobility (Part 2)
Business to consumer interaction will be the biggest game changer. More than half-a-million applications across the web and various portals, which can be accessed over mobile and tablet, will consume data and bandwidth and will create a new social structure.
Social networks, Google, voice, Internet, gaming and chat are now the way of life. They are changing social behavior of Generation X and Y. Relationship between consumers and telecom providers will shift in favor of consumers, application and content providers over a period of time, and will convert telecom into a commodity.
The value chain is shifting and threatening telecom providers to restrict themselves to dumb pipes or smart pipes. Telecom providers will have to change their strategies to move up the value chain, as integration with end consumers will be less sticky. Tablets, cloud, and content are changing this demography faster than the telcos are able to convert threat into opportunity.
Business to Business (B2B)
We have seen the revolution in email brought about by Blackberry, which transformed the way companies do businesses. This sector has been so much in demand that mobile providers tapped this opportunity, and created separate enterprise services by adding a host of solutions. Content providers and device manufacturers are doing whatever it takes to move up the value chain.
Mobile commerce, mobile payments, mobile marketing and mobile banking are few of those B2B solutions that have transformed economies. We see tighter integration of Telecom and IT companies to leverage this opportunity. A whole new consumer behavior is emerging. Telcos and other providers will have to put in place tighter controls to deal with frauds and its impact on consumers,
Consumer to Consumer (C2C)
Though consumer to consumer transactions and interactions have been there in the form of SMS, MMS and chat but can be extended to auctions, payment systems (paypal etc), money transfers and reverse auctions. These are important points of the value chain but yet not so popular on mobile phones. A large part of it is still unexplored. There is a good opportunity for Location Based Services (LBS) but the same has a lot of constraints because of which it is not very popular at the moment.
As communication and computing come under one umbrella, mobile technologies will soon converge. As content, bandwidth, cloud and devices will change the landscape dotted by telecos and Web 2.0 companies, we see an opportunity for alliance and partnerships between them.
Who will be the beneficiary of the evolution of enterprise mobility will depend on the strategy to leverage the opportunity. Consumer behavior and customer experience will have a positive shift and a new order will emerge out of collaboration and alliances, which means more power in the hands of consumers.
Government regulations will have to change in order to provide opportunities for mCommerce transactions. Consumer protection will have to be relooked. The IT Act should adequately cover mobile and internet transactions. Provisions relating to digital signature and cyber law will have to be revisited in the light of mobility.
This will require a paradigm shift in business, ICT, corporate governance and legal and regulatory framework, law enforcement etc and a change in mindset. The sooner we accept the changes and work towards it, the better it will be.