Near field communications, the Internet of Things and wearables are some of the top digital trends expected to change the way brands communicate in 2015. This is according to the new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends and compiled them into this infographic marking the top 15 digital trends for this year.
Last week, Microsoft showed the world that elephants can dance. For a company that failed to see and shape the mobile revolution, the event told the world that Microsoft will shape the internet of things and lead unification of user experience across platforms and devices. It is clear that the company is innovating all over again and this time users will benefit along with the industry at large.
Pressure on IT leaders is intensifying as digital technologies - represented by SMAC - disrupt existing business. Here is a case of a CXO who took the mantle of leading the digital transformation of the enterprise. No one had asked him nor did anyone suggest that going digital was a priority for the enterprise. He was good at spewing buzzwords and had a basic though carbon dated understanding of IT.
I've heard some people say that the IT group (and the CIO) is irrelevant in today's world. I disagree. I think the New CIO and the New IT group can bring a more value to an organization than any other part of the business. As CIO, you can continue doing things the way you used to or reimagine your role within the organization and deliver more value to the business than ever before.