Analysts predict the value that different industries can gain from Big Data investments; no one is talking about the real value derived. Governments and large enterprises are making investments with equal zeal; providers and consultants are happy to make hay not just while the sun shines but until by accident they discover a needle in the haystack and make a case study out of it putting pressure on the rest of the gold diggers.
The information and communication technologies and paradigms supporting an enterprise to become digitally led are emerging. But there are challenges too, which needs to be understood, addressed and solved before the new technologies can be adopted. Here, I have listed six challenges that are resulting into a hurdle for enterprises to become digitally driven and use IT as a real business enabler and a differentiator.
The transformation of IT is a necessity. Always has been and always will be. That said, don't let a focus on 'transformation' take up so much of your time and energy that you forget to actually deliver value to the business. The key to managing the ever-changing IT landscape is to make sure you and your team remain agile and ready for change.
Social media is slowly and steadily becoming a critical part of the strategy, and a new channel for Indian banks who are engaging customers on social platforms, to carry out numerous activities. Over the next five years, banks are expected to focus more on synergies that can be generated by social media and other key channels, rather than calculating RoI in the social landscape.